Introduction

In this topic, we’ll look at choosing the appropriate channel and technology to advertise your vacancy and preparing the advertisement. This is the initial step in selecting the appropriate candidate.

Recruitment strategies are about the methods used to recruit from within or outside the organisation and the relative costs and benefits of each option.

The range of recruitment strategies available to organisations is wide and varied. Different approaches should be chosen to suit the nature of the position to be filled. This section will expose you to this diverse range and, in particular, the techniques necessary to create that winning advertisement which will attract the right applicants for your particular vacancy.

Regardless of the strategies adopted, you must ensure there is equal opportunity for employment for all potential applicants. Not only does our legal system demand this but also being an equal opportunity employer further enhances the possibility of securing the best person for the job.

If your recruitment strategies are effective, you will be successful in attracting only those applicants who could realistically do the job. Choosing from among these applicants and adopting techniques and approaches that enhance your reputation as an equal opportunity employer, is the next step in the process. As this is a vital phase for both the employer and the applicant, it also has the potential for high risk for both parties.

The topics that we will cover in this section are:

• Advertising channels and technology
• Selection panels
• Interview questions
• Short listing candidates
• Preparing for interviews