Creating accounts
Choosing and setting up your social media accounts
The use of social media will require time for those involved to set up the sites/profiles, engage learners, monitor responses and, if required, moderate responses. You should consider:
- the purpose of using social media
- what activities or methods you might use to engage your learners
- which social media tool suits your needs
- which social media tools your students are already using
- the expected frequency of posts and the monitoring of responses
- when the work might need to be done or the expectations you might place around your responses because social media is a 24/7 medium
- how many people will be needed to support your social media activities
- how will you evaluate your social media activities
- how many social media sites are you able to support.
4 tips in choosing the best social media platform
What social media platforms do you use? Facebook, Twitter, YouTube the options are endless Do you choose just one platform, or do you combine? What platforms deliver the best return of investment with your time and profit?
Here are four answers to those questions that will give a clear vision for your business.
Using social media effectively in higher education
If you're in social media for higher education, there's a good chance you're overwhelmed with the possibilities. Duke University's Amanda Peralta breaks down the social media networks and tells you where you need to be.
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